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Outboard Boat Dealership


We are a premier Yamaha and Mercury outboard boat dealership in Jacksonville, Florida. Our team is here to help you make the best decision when it comes to buying a boat.

Our newly completed showroom is conveniently located at Exit 10 off I-295 in Orange Park, Florida, near NAS Jax and the Ortega community. We’re just a mile from the shores of the St. John’s River, a straight shot from the Buckman Bridge. Come visit us to browse the best boats in the area!


Many boat dealerships are most concerned about making a sale, but we know that this is a monumental decision for you and your family. That’s why we want to ensure that you have the tools necessary to make an informed decision. You can browse our extensive selection of outboard boats or check out our extensive resources and learning center. You can learn how financing a boat works, find a sea trial checklist, and more on our website. When it comes to such a purchase, the last thing you want to feel afterward is buyer’s remorse.

Our experienced sales team is committed to helping customers choose the right boat for their needs and consistently provide an enjoyable, professional experience before, during, and after the purchase of one of our boats. Our boat service department has the experience, certification, and ability to reliably handle routine maintenance, repair, rigging, and installation on most outboard and gas vessels up to 45 feet.

If you have any questions or want to visit us in person to learn more, contact us today!

Yamaha Marine Center of Jacksonville is an Authorized Dealer for Pursuit Boats, Regulator Marine, Crevalle Boats, Key West Boats, Parker Boats, Tiara Yachts, and Veranda Pontoons

We are an Authorized Service Center for Yamaha and Mercury Outboards

Mercury Outboard Motors   Yamaha

Tiara Yachts Announces Dealer Partnership with Yamaha Marine Center of Jacksonville

HOLLAND, Mich., Jan. 31, 2023 /PRNewswire/ -- Tiara Yachts, family-owned manufacturer of American-made luxury watercrafts, is pleased to announce the latest addition to its dealer network, Yamaha Marine Center of Jacksonville in Orange Park, Florida. Yamaha Marine Center serves the greater Jacksonville area, continuing Tiara's expansion in the Florida boating and yachting market.

"The noticeable dedication to productive and sincere customer service made the decision to partner with Yamaha Marine Center of Jacksonville an easy one for our team," said Sue Kane, Business Development Manager at Tiara Yachts. "Tiara Yachts shares similar values, keeping exceptional service and our passion for the marine industry at the helm of every interaction."

Located just south of the metropolitan area, Yamaha Marine Center of Jacksonville focuses on providing excellent assistance and helping to create memorable experiences for their customers. The dealership is also in the process of a major renovation to its sales and services facility, which after its completion in early 2023 will be one of the finest in the Southeast region.

"We take every detail into consideration when partnering with new manufacturers, and we are proud to now offer the Tiara Yachts line at our dealership," said Don Passell, Owner of Yamaha Marine Center of Jacksonville. "The loyal connections that Tiara strives to make with its customers runs parallel with the kind of trustworthy position we take in our local marine community." 

Tiara Yachts has a strong dealer network consisting of 21 domestic dealers and nine international dealers, offering the Tiara Yachts lineup of nearly a dozen luxury yachts at multiple locations.

For more information about Tiara Yachts, its award-winning dealers or the launch of the EX 60, its largest inboard model to date, visit 

About Tiara Yachts

Tiara Yachts, headquartered in Holland, Michigan, is one of the oldest privately held boat manufacturers in the United States. The Tiara Yachts model line includes inboard vessels from 39 to 60 feet in the Coupe and EX lines. Outboard powered Tiara Yachts models range from 34 to 48 feet in three distinct Series: Luxury Sport (LS), Luxury Crossover (LX), and Luxury Express (LE). For more information, please visit

Media Contact:

Mitchell Reid

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