Why this family-owned dealership should be your one-stop shop for fishing and boating in North Florida
In business since 2007, this privately held, family-owned dealership is 100 percent focused on customer service and satisfaction, backed by its rock-solid 4.9 Google rating.
Marc Montocchio
If you’re looking for the best boating and fishing brands coupled with outstanding boating sales and service, Yamaha Marine Center (YMC) of Jacksonville is your No. 1 choice in the greater Jacksonville market. In business since 2007, this privately held, family-owned dealership is 100 percent focused on customer service and satisfaction, backed by its rock-solid 4.9 Google rating.
“Whether you’re looking for a new or premium pre-owned boat — or need fast and reliable service or repair, accessory or electronic installation for your current boat — our team of sales and service professionals are here and ready to assist,” said long-time Jacksonville resident and YMC owner/GM Don Passell.
A customer-centric culture
Passell and his wife Yvonne, CFO, direct a loyal and committed team who have worked with the dealership over many years. Don, a retired Navy and former commercial airline pilot and Yvonne, a veteran 30-year health care professional, have established a strong, customer-centric culture that clearly reflects their personal values.
“Our customers tell us that our dealership’s low-pressure consultant approach is highly valued, which allows our team to help buyers choose the best boat to meet their unique wants, needs and criteria with confidence,” said Passell. “Our goal since founding Yamaha Marine Center of Jacksonville remains the same: to treat our customers like we would want to be treated if we were investing in a higher-end product, so they can ultimately maximize their boating experience and enjoyment on the water.”
Yamaha Marine Center is home to world class boat brands and niche leaders including Tiara Yachts, Pursuit, Regulator, Key West, Veranda Pontoons among others.
Top new and premium pre-owned brands
Yamaha Marine Center is conveniently located directly off Interstate 295 in Orange Park and features a brand new, two-story sales showroom and full-service department, which debuted in 2023. The world-class, indoor showroom sports a versatile mix of new models from many of the marine industry’s top manufacturers, including popular sportfishing brands Pursuit, Regulator, Parker, Key West and Crevalle, along with luxury leader Tiara Yachts and Veranda Pontoons.
“When it comes to our new boat brands, we are very proud to represent among the finest in the entire marine industry,” said Passell. “Whether you’re a serious sportfishing enthusiast, an active cruiser or you’re seeking a top-quality pontoon for fun times with friends and family, we offer premium quality products and niche leaders to meet your lifestyle and budget. We also are pleased to feature an expansive fleet of highly desirable, premium pre-owned boats in our inventory, which rotate regularly.”
Expansive parts department and full-service center
On the service side of the business, Yamaha Marine Center is a premier Yamaha and Mercury Outboard Authorized Service Dealership along with Garmin, FLIR, Power-Pole and SeaDek installers. It offers a well-stocked parts department with everything required to keep those Yamaha or Mercury outboards running smoothly.
Featuring traditional service and maintenance to turnkey installation of marine equipment and accessories, electronics or electrical work, the expert service team is highly experienced, with factory certified technicians and two master mechanics on site. Mobile service is also available by appointment.
“Right now, we are offering a new customer service special of $100 off any new service, repair or electronics/accessory install through Labor Day 2024,” said Passell. “Contact our service department for complete details and be sure to mention this Jacksonville Business Journal promotion when you book your service.”
Yamaha Marine Center of Jacksonville sports a state-of-the-art indoor showroom offering a mix of top boat brands along with a turnkey service center and well stocked parts department, backed by outstanding customer service ratings.
Delivering the “total customer experience”
In addition to the full array of sales and service activities, Yamaha Marine Center is also all about customer engagement after the sale. From publishing a new monthly newsletter to hosting onsite customer events and parties, to sponsoring fishing and electronics educational seminars taught by top industry leaders, the dealership focuses on opportunities to continually provide value.
“At Yamaha Marine Center, we are truly all about delivering the total customer experience that goes far beyond initial purchase,” said Passell. “We invite you to visit us, meet our team, tour the facilities and learn firsthand what sets us apart in the marketplace.
“My team and I appreciate the fact that boat buyers have multiple options available in the area, and we are committed to earning your trust and delivering the best boating experience possible.”
Cruise on over to Yamaha Marine Center of Jacksonville and check out the current new and premium pre-owned inventory at yamahamarinejax.com, or contact us at 904-644-7631.