Yamaha Marine Center of Jacksonville is a privately-held marine dealership with deep roots in the community. Begun in 2011, YMC is a well-established, full-service marine retailer offering new and used boat sales, parts and service, turnkey marine accessories and electronic installation, along with expert repower capability. Unlike many marine retailers, Yamaha Marine Center is fiercely and proudly independent, free of corporate ownership dictates and strings. When you buy from or choose to service your boat with Yamaha Marine Center, you know that every dime is invested back into the business and benefits the local economy.
Our owners – Don and Yvonne Passell – are locals who live here and proudly call Jacksonville home.
Don is a former U.S. Naval aviator and commercial airline pilot who, upon retirement, launched this business which embraced his passion for boating and the outdoor lifestyle. Business partner and wife Yvonne was raised in Jacksonville. She spent 30+ years in healthcare prior to joining forces with her husband in this exciting enterprise. Both are actively engaged in daily operations. Don is GM with overall management responsibilities, while Yvonne is CFO, overseeing finance/accounting.
Since its founding, Yamaha Marine Center has focused on building its business through an unwavering focus on customer service. By design, there is a “no high pressure” approach in all areas of operation, with the goal of treating customers with professionalism and an exceptionally high level of respect. All team members are focused to meet and/or exceed customer expectations. Customer service is much more than a philosophy at Yamaha Marine Center; it’s the backbone of this highly successful company which consistently earns outstanding GOOGLE customer ratings and top CSI scores.
By design, Yamaha Marine Center offers a broad mix of leading new boat brands and models best suited for the local market it proudly serves. From value-oriented center consoles to quality pontoons, from high-end sport fishing boats to luxurious cruisers, Yamaha Marine Center offers a wealth of new boat options to suit a customer’s lifestyle and budget. Yamaha Marine Center also welcomes trades and offers a premium selection of pre-owned inventory.
In addition, its Parts Department is well-stocked, sporting a variety of popular accessories and electronic equipment from top brands including Garmin, FLIR, Power Pole and SeaDek, among others. On the service front, Yamaha Marine Center is an authorized service center for both Yamaha and Mercury Outboards.
In 2023, Yamaha Marine Center debuted its sparkling new, state-of-the-art showroom and service facility, to much fanfare. Every inch has been designed and maximized to deliver the best customer experience possible. From the spectacular, air-conditioned showroom that allows customers to board and view multiple boat brand and models in comfort, to a spacious and top-notch service department outfitted with the latest diagnostic equipment and technology, this world class facility is among the finest in the nation, and the best in northeast Florida.
Please stop in and meet our team, visit our showroom, tour the facilities and discover firsthand the many benefits of doing business with Yamaha Marine Center of Jacksonville.
We look forward to seeing you soon and hope to have the opportunity to earn your business.
